Earlier, domestic users were more members of "You Aiteng", but with the rise of Mango TV and Station B, as well as new apps such as the short-lived telemarketing list Pumpkin Movie, consumers on average have to charge at least three types of members - "Aiteng" + X. In the United States, the average consumer must have at least 4.7 members. US software platform Whip Media surveyed nearly 4,000 streaming media users, and 70% of respondents believed there were too many subscription services on the market.
The average subscription is now 4.7 members, which is higher than the value of 4.2 in the spring, and there is still an increasing trend. They can also accept one more member, 5 members is the limit that users can accept. 41% of consumers said they would telemarketing list choose Netflix if they could keep only one streaming service, while 21% would choose Hulu, 13% would choose HBO Max, 9% would choose Disney+, 6% would choose I would choose Amazon. But Netflix and Disney+ also had the highest user cancellation rate in this survey, at 6%. The analysis believes that this is due to the intensification of streaming competition caused by the entry of new players and the increase in membership fees. This also explains why the number of iQIYI members is declining. In February this year, iQIYI released a financial report showing that as of December 31, 2020, the number of subscription members in the fourth quarter dropped from 106.9 million a year ago to 101.7 million, which directly affected its lifeline income-the membership fee was reduced by more than 6,000 million income.