At the same time, Douyin is more "light", because Douyin's traffic and order volume are so strong that you can only sell products that have sufficient inventory, so you don't need to stock up in advance, because stocking is too late to produce; From the perspective of Douyin's copywriting, Douyin may be really "fast", because sellers do not need to carry out continuous optimization and analysis, and only one product is sold on one landing page, which is very simple; From the perspective of Douyin's advertising and data analysis, Douyin is much simpler than Facebook and Amazon, because the measurement can be completed in just a few days or even 1-2 days; From the perspective of Douyin's advertising effect, Douyin may be the only platform that really charges according to "effect", because there is no advertising fee without an order! In terms of sales, Douyin may be the only platform so far that has either no sales or only explosive models! Of course, as Douyin's "fast" characteristics, we believe that the product life cycle on Douyin will also be very short, but this may be just in line with the needs of the "Chinese supplier" of the world's factories. Douyin is only fast and unbreakable. It quickly produces explosive Phone Number List models, fast product replacement, and fast capital turnover. It can be summed up in one word: "fast"! The basic knowledge of live broadcast e-commerce has been popularized. 2. The problem of Douyin e-commerce As an e-commerce practitioner, after watching Lao Luo's live e-commerce, I can't help feeling that the shopping experience of Douyin's live e-commerce is still in its infancy. If the minimum shopping process is done well, the basic conversion rate will increase by 10%. . 1st: Out of stock, out of stock, out of stock, I just want to ask, are you kidding me? Supply chain not working? Engage in hunger marketing? Losing money and making a profit? Why cut off my desire to buy, do you know how difficult it is for a boy to be awakened by an old man's original desire to buy (the one who woke me up last time was the beautiful woman), why didn't you even give me an impulsive opportunity?