Therefore, most companies are busy with speed and scale all year round. With the arrival of the "slow era", many companies first need to rebuild the foundation, first build basic skills such as R&D and product strength, channel management and control, team, organizational management structure that can ensure market competitiveness, and then seek sustainable development. Among many basic skills, the team and management model are the foundation of the foundation and must be strengthened first. In the "slow era", popularization bonuses and just-needed bonuses are all at the end of the battle. Upgrading replaces popularization, and value competition replaces price competition, which has become the key word of the times. Therefore, the basic skills of product power are what companies need to re-build. It is necessary to spare no effort in R&D innovation and product iterative upgrades, so that companies can attract increasingly rare customers through product value, rather than competing with competitors through lower prices. In the slow era, the most urgent task for most enterprises is to solve the problem of survival rather than development problems such as speed and scale.
Therefore, it is necessary to review the situation of strategic expenditure and investment, and first solve the problem of the decline in the survival and profitability of dealers, and then plan for the expansion of channels. Losses and frequent replacements will seriously affect the reputation of the company and ruin the development of the company. There are also companies trying to save the trend of declining growth by desperately "spending expenses" to attack the fax number list market when their products, brands and distributors are not strong enough, which may lead to serious cash flow problems. In the "slow era", it is better to give up profits than to lose market share or cash flow. Whenever there is a calm atmosphere in major events, the same principle applies to the same people in the enterprise. In 2019, the year that is about to be eliminated will be the marketing of the slow era, please bury your head, calm down, slow down and enrich yourself. #Columnist# Alice, WeChat public account: Alice two or three things, everyone is a product manager columnist. A slash woman who loves reading and writing, is full of curiosity, and is addicted to thinking. This article was originally published by everyone who is a product manager.
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