TED Conferences is looking to help marketers Coinbase User List reach mobile audiences with podcast advertising that doesn’t feel like a standard spot. The organizer of the popular TED Talks video and audio series on Feb. 22 launched the TED Coinbase User List Audio Collective to connect brands with ad capabilities that leverage its growing collection of podcasts, which are downloaded 1.65 million times a day. TED, which stands for “technology, entertainment, design,
Has for years offered a variety of audio Coinbase User List ad formats ranging from standard radio-like spots to collaborations with podcast hosts. Now, its new native storytelling format could help to distinguish its Audio Collective from other platforms. Rather than having a hurried and forceful sales message squeezed into quick sound bites, the Coinbase User List storytelling ads are designed to engage listeners in a narrative that blends with the surrounding audio content. “We try to create actually impactful stories for our partners, but that aren’t technically about our partners per se, and do it all in three minutes or less,
Said Laura Bourgeois Seger, director of integrated marketing and partnership at TED. “These audio stories live within the podcast, sort of as a Coinbase User List palate cleanser.” The Audio Collective’s launch arrives as marketers ramp up spending on podcast ads to reach a growing audience on mobile devices and smart speakers. E Marketer forecasts that spending will rise 45% to $1.13 billion in the U.S. as the economy bounces back from the pandemic-linked recession. The researcher expects that growth to cool somewhat next year, but still be strong with an 18% gain to $1.33 billion.