Working email experience. This means eliminating friction that can erode the subscriber experience and ultimately damage your brand image. Achieving this goal is complicated by the fact that email is constantly evolving. It's crucial to stay on top of the latest updates in the messaging world, especially when these changes, like new apps and updates to html and css support, can affect your carefully crafted campaigns. In the state of email 2016 report, we bring together everything that happened in the world of email in the past year, helping to identify major innovations that can have huge implications for your email campaigns. Get your free report → here's a preview of what you'll find inside: 1. Keep apple watch in mind in april 2015, The apple watch was launched. The addition of wearable devices to the messaging app fleet was inevitable, and it has major implications for company mailing list messaging designers. If your audience includes tech early adopters and potential watch users, consider the subscriber experience on watch. Since apple watch displays plain text when distant or linked images are detected, it is essential to optimize the plain text version of your emails. Also note that special characters, extra spaces, and other formatting tricks reserved for consuming plain text on the desktop translate very poorly to the small watch screen. There is also a more advanced option for adding a third party to your post: text/watch-html. By including this extra part And specifying the content-type as "Text/watch-html", the watch will display the text/watch part instead of the plain text part when the html part is not suitable. However, be sure to check with your esp before adding the watch part - not everyone supports it. 2. Optimize frame blocking outlook 2016 and aol's alto mail app were both introduced in 2015 and each block images by default. Email designers should use defensive design techniques such as alt text, bulletproof buttons, and a good balance between images and html text to combat image blocking. 3. Don't hide your unsubscribe link in september 2015, gmail rolled out a new "Blocking" feature for all gmail webmail and gmail android app users